full transcript
From the Ted Talk by Chip Kidd: The art of first impressions -- in design and life
Unscramble the Blue Letters
"You meovd to New York with the clothes on your back, the cash in your pocket, and your eyes on the prize. You're on Coke." (Laughter) "You moved to New York with an MBA, one calen suit, and an extremely firm handshake. You're on Coke." (luetgahr) These are real! (Laughter) Not even the support bemas were spared, except they switched into Yoda mode. (Laughter) "Coke you're on." (Laughter) ["Excuse me, I'm on WHAT??"] This campaign was a huge messitp. It was pulled almost instantly due to cnuoemsr bkcaslah and all sorts of unflattering parodies on the web — (Laughter) — and also that dot next to "You're on," that's not a period, that's a trademark. So thanks a lot.
Open Cloze
"You _____ to New York with the clothes on your back, the cash in your pocket, and your eyes on the prize. You're on Coke." (Laughter) "You moved to New York with an MBA, one _____ suit, and an extremely firm handshake. You're on Coke." (________) These are real! (Laughter) Not even the support _____ were spared, except they switched into Yoda mode. (Laughter) "Coke you're on." (Laughter) ["Excuse me, I'm on WHAT??"] This campaign was a huge _______. It was pulled almost instantly due to ________ ________ and all sorts of unflattering parodies on the web — (Laughter) — and also that dot next to "You're on," that's not a period, that's a trademark. So thanks a lot.
Solution
- beams
- laughter
- clean
- moved
- backlash
- misstep
- consumer
Original Text
"You moved to New York with the clothes on your back, the cash in your pocket, and your eyes on the prize. You're on Coke." (Laughter) "You moved to New York with an MBA, one clean suit, and an extremely firm handshake. You're on Coke." (Laughter) These are real! (Laughter) Not even the support beams were spared, except they switched into Yoda mode. (Laughter) "Coke you're on." (Laughter) ["Excuse me, I'm on WHAT??"] This campaign was a huge misstep. It was pulled almost instantly due to consumer backlash and all sorts of unflattering parodies on the web — (Laughter) — and also that dot next to "You're on," that's not a period, that's a trademark. So thanks a lot.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
digestive system |
4 |
visual vernacular |
3 |
los angeles |
3 |
pearl harbor |
3 |
human digestive |
3 |
deft strokes |
2 |
diet coke |
2 |
blih blah |
2 |
ngrams of length 3
collocation |
frequency |
human digestive system |
3 |
Important Words
- backlash
- beams
- campaign
- cash
- clean
- clothes
- coke
- consumer
- dot
- due
- extremely
- eyes
- firm
- handshake
- huge
- instantly
- laughter
- lot
- mba
- misstep
- mode
- moved
- parodies
- period
- pocket
- prize
- pulled
- sorts
- spared
- suit
- support
- switched
- trademark
- unflattering
- web
- yoda
- york